AS WE GROW

 As We Grow is an Icelandic design company, that draws from its roots, combining classic nordic design elements with chic modernity.

As We Grow executes "slow fashion", exclusively using raw materials without harming the environment or practicing any mass production. The pieces are simple yet luxurious, and are designed to grow with the child.

The focus is on the increasing value clothes gain by being used by many children. By being able to use a garment for longer than usual you show respect to the environment - but also create emotional value adding history to long-lived pieces. We hope that As We Grow garments will in that way become part of peoples' history and connect people. 

The brand is based on a true story about a knitted sweater's journey between many children over a period of 9 years and how it connected them together.